Creating A Brand Experience
Sep, 12 2012 - 5:30 PM - Flying Dog Brewery, 4607 Wedgewood Boulevard, Frederick, MD 21703
Free for Members!
“A brand is not what you say it is. It’s what they say it is.” It is how a person feels about a product, service or company. It is a feeling because people are emotional creatures. It means something different to each individual. The only way to make a comparison to any other brand is to define what makes it different. To answer what makes a brand different, it is important to ask: “who are you, what do you do, and why does it matter?” (Neumeier, 2006)
The Unique Optique Experience
The brand experience Unique Optique strives to give their patients is exceptional eye care and eyewear. Their passion for eye care developed from the rose curve math equation. When graphed, this equation forms a flower, combining science, art and nature. The success of Unique Optique can be attributed to the way they make patients feel. They listen, respect and sincerely care for each person with attentive, thorough eye care. The eyeglasses make people feel attractive because they were designed for them with both beauty and function in mind.
Join us on Tuesday, September 12th at 5:30pm for a special presentation by Dr. Maria Higgens, owner of Unique Optique as she shares how they help their customers “Experience the Art of Eyecare.”
Free beer tastings will be provided by Flying Dog Brewery.
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