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The Agile Consumer

  • Frederick Visitor Center 151 South East Street Frederick, MD, 21701 United States (map)

In an agile world, consumers and brands have a different relationship than ever before. This presentation will cover how the future will be built by consumers who actively participate in the creative process and supported by brands and technologies that enable this.

About Greg Kihlström

Greg is an entrepreneur, author and speaker. He is currently Chief Strategy Officer of Cravety, and co-founder of AdapticAI, and was formerly SVP of Experience at Yes& after Carousel30, a digital agency he started in 2003 which was acquired by the agency. He is an award-winning creative director and digital strategist who has worked with top brands, including AOL, Choice Hotels, Coca-Cola, GEICO, Marriott Hotels, MTV, Starbucks, Toyota and United Nations. Yes& is a leading digital agency in the Washington DC area, providing digital marketing and web design/development services to clients in a variety of industries. He is currently serving as Chair of the American Advertising Federation’s National Innovation Committee, and the Virginia Tech Pamplin College of Business Marketing Industry Mentorship Board.

Greg’s latest book, The Agile Brand (2018) follows the evolution of branding from its beginnings to the authentic relationship with brands that modern consumers want, and gives practical examples of what you can do to create a more modern, agile brand while staying true to your core values. His first book, The Agile Web (2016), discusses the changing landscape of digital marketing and customer experience.

He is a regular contributing writer to Forbes, Social Media Today, and Capitol Communicator and has been featured in Advertising Age, SmartCEO, Website Magazine, and The Washington Post. He’s spoken at industry events around the world including Internet Week New York, Internet Summit, EventTech, SMX Social Media, Social Media Week, Mid-Atlantic Marketing Summit, ABA Bank Marketing Summit, and ADWKDC, among others. He also guest lectures at several schools including Georgetown University, American University, Duke University, University of Maryland, Howard University and Virginia Tech.

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